Every project runs
the same way.
Brand, website, campaign, or content. The discipline changes, the process does not. We diagnose before we build, launch in the open, and keep improving after go-live.
Discovery
We find what is actually in the way.
Before anything gets designed or built, we work out what is really holding the business back. It might be the offer, the audience, the brand, the site, the funnel, or the way those pieces fail to connect. Often it is not the thing you came to us for. That is why this phase decides everything after it.
- Timing
- Set at scoping, before anything starts
- What we need from you
- The symptom, not a brief. Whatever you already know about what is not working.
- What you get
- A written scope and one fixed quote, plus the timeline for everything after it.
Build
Nothing happens in a black box.
We turn the discovery into the thing your business needs, and you watch it happen. Work goes up as it is made, not at the end. You see it, you say what you think, and it changes while changing it is still cheap.
- Timing
- Roughly 1 to 8 weeks, depending on scope
- What we need from you
- Your reaction at each milestone. Early and blunt is worth more than polite and late.
- What you get
- Work visible in the portal as it is made, not a reveal at the end.
Launch
Live means live, not nearly.
We go live when it works for real users, not when it looks finished in a design file. That means the QA, the redirects, the tracking, the edge cases, and the unglamorous parts most teams leave for later. Launch day should be boring.
- Timing
- When it works for real users, not when it looks finished
- What we need from you
- Final sign-off, any content still outstanding, and access to the domain, hosting and accounts.
- What you get
- A live build, and everything transferred: code, design files, brand assets, accounts.
Improve
Launch is not the finish line.
What works in week one is not always what works in month six. We keep measuring, keep adjusting, and keep the thing moving. And when the next bottleneck shows itself, the run starts again at Discovery.
- Timing
- Month to month, no lock-in
- What we need from you
- A standing check-in, access to your own numbers, and what you are hearing from customers.
- What you get
- Reporting on what paid off, and the next bottleneck named before it bites.
You watch all four phases happen.
Every project runs through DooDock, our own CRM, and you get a portal on it. It is how you see phase 2 as it is being made instead of at the end of it.
What is in the portal- AnalyticsEvery social channel, GA4 and Google Ads in one view.
- Social plannerSchedule and approve posts before they go out.
- Feedback & approvalsSign off on designs and sites in one click.
- Projects & progressWhat is being worked on, and what is done.
- DocumentsQuotes and invoices, checked and approved.
- Brand kitEvery deliverable and asset, always to hand.
Want the step-by-step
for your specific need?
Each service runs these four phases its own way. The detailed version lives on each service page.
Phase 1
starts with a call.
One short call, no pitch deck. We look at where you are, and tell you straight whether we are the right people for it.